The African continent has become a dumping ground for the world's waste, particularly when it comes to fashion. With 65 million tonnes of used clothing sent to Ghana in 2019 alone, clothes that once traveled to be worn again are now so poorly made that they're little more than landfill fodder.
This same disregard for reuse that is so infamously evident in fashion, is now seen in our attitudes towards digital production. The dark side of digital life shows its face in our digital waste, with US data centers alone making up 2% of the country's overall energy usage. Alongside storage units holding our wardrobe overflows, we are increasingly constructing data centers to carry our digital excess.
REUSE is a generative collection created by DRAUP and artist Linda Dounia exploring the problems, and potentials of digital waste.
The Baye Fall people of Senegal have a culture rooted in considerate consumption. Their clothes were once exclusively created from scraps of found material.
An artist's creative practice often includes huge banks of untapped “waste” information — of old work, of references, of works in progress, of abandoned work. Inspired by the traditions of the Baye Fall, REUSE takes the artist Linda Dounia's 'digital waste' to create 48 unique pieces.
In repurposing Dounia's creative offcuts to create new material with the use of generative system, the REUSE collection explores an altered attitude to digital production.
Longform generative collection
48 pieces / 0.18 ETH / 19th December at 12pm ET
Each REUSE piece is an NFT including:
- Three garment renders (Front, Back and 3/4 views)
- A glTF 3D model of the garment
HOW TO USE
Each piece can be:
- Displayed in your DRAUP virtual closet
- Transformed and worn direct to avatar
- Worn on your images
- Collection Composition: 48 unique generative digital fashion pieces priced at 0.18 ETH
- Presale: A presale will take place in the days leading up to the sale for SEAL holders and collectors of DRAUP and Linda Dounia.
Contact [email protected] for more information.
Linda Dounia is a multidisciplinary artist, designer and curator based in Dakar, Senegal. Her work incorporates both analogue and digital tools — from acrylic paint to GANs and generative AI.
A large theme of her work is an exploration into these technological tools, their political and philosophical implications, both on the wider world and on her own identity.
Dounia's work has been exhibited in galleries, museums and fairs across the world such as UNIT London, Art Dubai and Christie's. In 2023, she was named one of TIME's 100 most influential people in AI.
"Growing up, I have always felt like there was a magical quality to Baye Fall. It's no surprise that many contemporary Senegalese designers are inspired by their aesthetic. Stitching scraps of discarded fabric shouldn't look this magical and yet it does. This collection attempts to capture a bit of that magic, but more importantly, brings attention to the beauty and brilliance of indigenous sustainable practices, especially when they provide such ingenious alternatives to the ills of capitalism. I hope it compels you to learn more about the Baye Fall of Senegal and reflect on the impact of waste on our fragile environment."
- Linda Dounia